Social media algorithms change with enviable regularity. Does it matter whether you know them? Of course! Do you need to keep track of updates? Absolutely. But let’s be honest: you’re not writing just to impress Instagram robots, right? What’s the point of knowing the algorithm for building a Facebook feed if your posts are boring? People read you, not artificial intelligence. You need emotions—you want sales, right? Algorithms change—people stay people.
Learn techniques for creating convincing posts: interesting, engaging, making people smile or feel sad, encouraging them to act—or to stop. How do you get attention? How do you get people to keep reading? How do you provoke the reaction you need? Read the book and you’ll learn.