They won again. They argued you down. They persuaded you. How to respond with dignity to manipulators or aggressive interlocutors—so that the outcome of the conversation works in your favor? First, disorient them, throw them off. How? With universal “encoding” phrases. Using them, you can easily move into an offensive mode and come to an agreement on the terms that benefit you. After reading this book, you’ll learn how to prevent conflict and deal with those who are always right.