Customers are increasingly turning away from personal communication, preferring messages in messengers and social networks. To turn every contact into a deal without losing potential buyers, sales managers need to master a whole set of new tools. Negotiation expert, author of bestsellers “Sales Monster” and “Negotiations with Monsters” Igor Ryzhov and his colleague Alexey Pashin teach how to build remote communication with clients in social networks and messengers. The authors explain how to:
— start a chat with a client and instantly create a trusting atmosphere;
— communicate in a way that leaves the other person no chance to cut the dialogue short and disappear from your radar;
— skillfully present your products and services while juggling audio and video;
— address objections unobtrusively;
— effectively “push” the client toward a decision without letting them hang the contact;
— make repeat sales.