HR Marketing. How to Make Your Company the Dream of All Candidates

Traditional HR methods don’t work well in highly competitive markets like the IT industry. Very often, to retain great employees, companies simply throw money at them. But within a year they change jobs, because money brings joy for only two or three months—then suddenly you start wanting more.

Ilya Butler suggests organizing the HR department in a completely new way: use marketing tools to attract and retain employees. In this maximally non-boring book, with humor and no “water,” he shows with concrete real-life examples how to build communication with candidates and employees at every stage: recruiting, onboarding, the actual work, and offboarding—so that your company becomes the employer of your dreams.