The book debunks one of the most entrenched modern myths: that charisma is a gift from gods. Many believe it’s an innate quality and see a charismatic person almost as a superhuman. But that’s not true at all. Compare recordings of Steve Jobs’s early talks with his latest public addresses and you’ll see just how much more charismatic he became. Olivia Fox Cabane proves that charisma is a skill—one that anyone can learn.