Let's Hype It Up! Explosive PR: A Step-by-Step Guide

This is a sensation book. This is a hype book. This is a scandal book. Everyone wants it to thunder across the country—or the whole world—just so that «nothing bad happens because of it». For the first time for a wide audience, this is a practical guide to a managed (!) information explosion and viral marketing. Every day a person sees 2 million brands, messages, and meanings. Of those, no more than 2,000 become conscious. But people don’t give money to everyone! And they accept key messages from no more than 10–100 brands. Noise? Noise! Noise!!! How do you stand out in an oversaturated media field? I won’t say it’s easy. In general, it’s simple, but it’s hard to decide to do it. First, you stress out and sacrifice your reputation in the moment—but win strategically.
The main thing is not being afraid to go beyond the limits.
● How to come up with an Idea that will spin itself.
● How to get a brand into the media without advertising investment.
● How to beat competitors in customers’ heads when you only have brains and they have big budgets.
● How in the «red market» to get an additional advantage—information leadership.
You know the story of a bank that everyone thinks is in the top 5, but in reality it’s in the top 100. The power of marketing and PR! After this book, you’ll not only look at the news differently, but also learn how to make it. The author’s mission is to make sure there are more positive news in the world—and in Russia. Are you with us? Then hurry up: read the book and apply its secret magical knowledge.