In Russia there are as many Germans as there are Dutch. At some point, all of them were invited by Peter the Great—the carpenter tsar. Most came for work, temporarily, but stayed forever. Why leave? The Russian people are hospitable and welcoming. If you add European grip and know-how, as well as the desire, you can achieve a lot. So in 1850 Wilhelm Christoph Erenfried, who called himself simply Vasiliy Vasilyevich Pel, happened to buy a pharmacy in a two-story building on the Seventh Line of Vasilievsky Island for cheap. And the neighborhood turned out to be a pharmaceutical one, where they engaged not only in pharmacy, but also in alchemy.