Hold Your Ground. Techniques of Effective Communication

Communication matters not only in business, but also in everyday life: it determines how successful we are in one area or another. Nevertheless, the art of effective communication must be learned in order to anticipate the listeners’ reactions and steer the course of the discussion. Correctly structuring negotiation strategy, convincingly arguing your position, illustrating an idea with a well-chosen example, understanding the other person’s inner state from their gestures and facial expressions—these and other skills will help you achieve the desired outcome in any situation.