Angelina Morgunova — a journalist, fashion historian, and the creator of the popular social media channel “MORGAN” — invites readers on an exciting journey through the history of glossy publications: from early European magazines to modern digital formats.
Angelina Morgunova is a journalist and fashion historian, the author of the in-demand social media channel about fashion, “MORGAN.”
Who came up with the name of the magazine “Vogue”?
Why did Leo Tolstoy get into a conflict with the editor-in-chief of “Cosmopolitan”?
When was the first fashion magazine published in Russia?
How did “gloss” become that very “gloss”?
Over the years of the fashion industry’s existence, thousands of fashion magazines appeared and disappeared: some lasted only a few issues, others came out for decades, and still others turned into symbols of their time. This book is a captivating account of how glossy publications created fashion and visual culture, fought for readers’ attention, weathered changes of eras, met standout editors-in-chief, and said goodbye to legends. From the first printed European magazines — to today’s digital trends!