YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

YouTube is a platform with almost limitless opportunities to earn money, gain popularity, or develop a business. But only those who know the “formula” by which the Great and Terrible Algorithm works can access these opportunities. Derral Ivvs is a YouTube guru and CEO of Creatus, a video marketing company. His track record includes 60 billion views and 24 golden buttons awarded to his protégés. Derral has made it onto Forbes as the creator of one of the “20 YouTube channels you must watch that will change your business.” In his book, he reveals unique information unavailable to most people: how the algorithm works internally, which determines success on the platform, and how content creators can use it to their advantage. Knowing the “formula” of YouTube, you’ll be able to: • Launch a channel successfully. • Create engaging content. • Ensure rapid growth in views and subscribers. • Make the most of all the video-hosting features. This book is ideal for any entrepreneur, blogger, SMM specialist, or brand manager hoping to see real commercial results from their work on the platform. “When’s the best time to start running a channel? Right now. Having an audience and your own business opens new doors, provides professional and personal growth. Derral Ivvs made a step-by-step guide to improving your life.” – Ellina Deily, marketer, author of the YouTube channel Ellina Daily (230k subscribers)