The book provides an in-depth analysis of the influence of various coaches, marathons, and motivational speakers on society. The author investigates how the pursuit of happiness can turn people into obedient citizens, workers, and employees. She reveals how “positive psychology” is used for the interests of social institutions, corporations, and political doctrines. The book calls for healthy skepticism and offers a sober view of the constant pressure to be happy. The author shows how a strange alliance emerged between psychologists, economists, and personal growth gurus, leading to a new form of control over modern people’s consciousness.