Feedback is important for employees, and a company’s success is directly linked to the quality of its corporate culture. Without clear strategic planning, it’s difficult to achieve stated goals. You need to regularly assess employees’ competencies and work to eliminate their weak sides. You can manage only what you can measure.
For many years, these management approaches were considered axioms. However, in practice they prove ineffective—causing employee dissatisfaction, forcing them to follow established rules, carry out unrealistic plans, and meet standards far from their own aspirations.
Marcus Buckingham, a recognized management expert, and Ashley Goodell from Cisco Systems, based on the latest research on working with personnel, explain why many common management methods don’t work. They offer a new approach to management that helps leaders who think freely and boldly use the team’s potential as effectively as possible—providing support, and creating space for experiments and learning.