About things we often fail to notice—yet they end up being decisive. The author claims that if you want to reach PERFECTION, everything matters, because it’s exactly the small details, the nuances that shape relationships between people, guide consumer choices, and ultimately separate winners from the defeated.
This is a new work by a brilliant author whose book "In Search of Perfection" is included in Forbes’ list of the 20 best business books of all time. Thanks to an unusual design, full of numerous techniques, including visual ones, you can literally hear Peters speaking—reflecting, ironically commenting, demanding, asking you to understand: in life there are no small things.
The book offers a powerful impetus not only to analyze many "important little things," but above all—to take action. Who is this book for? For managers and owners of companies, as well as for everyone who is ready to work persistently and selflessly to achieve PERFECTION in their field.
Tom Peters is the most influential representative of today’s business thinking—rightfully bearing the title "a guru for gurus of management science." Author of bestsellers "Imagine That!", "The Brand Called You," and "The Professional Service Firm." © Storyside