More Money from Your Business

Profitability of almost any business can be significantly increased—sometimes by dozens of percent—and it can often be done with minimal costs, using the business’s hidden opportunities. The book discusses specific methods and techniques for achieving this goal: increasing the effectiveness of advertising, finding the optimal price, repeat sales, reducing expenses, and increasing the amount of the check.

It will be of interest to owners and managers of small and medium-sized enterprises, branch networks, as well as to employees of advertising, sales, and marketing departments. If your company’s profit growth has slowed down, it’s useful to check whether you’re missing something. Most likely, the problem lies in some small thing that no one has been thinking about yet.

Perhaps you don’t inform the customer about a difference between your product and competitors’ products. Maybe you do, but you phrase it incorrectly. Maybe you phrase it well—but for the wrong audience. Or maybe your employees don’t take advantage of the opportunity to offer the customer related products. Or they may even simply not pay attention to the customer at all, and the customer quietly leaves for competitors without deciding to attract attention.

And what do your marketers do online? Do they still use Facebook only for their chatter? All these things seem small questions—but the number grows into quality: you lose profit at every step.