Ecology Inside Out. How International Environmental Communities Work in Russia and Abroad. Book 1

“Join our fund and invest in the future of nature.” What nonsense! International environmental organizations use nature-protection initiatives to pressure business and government policy. They show us cute pictures and tell heart-wrenching stories so that we donate money. But what happens in the end?

The author of the book studies how international environmental organizations work in Russia and abroad, analyzes advertising campaigns and their influence, examples of loud public stories, as well as forgotten articles. He explains:
— how large-scale environmental projects and programs are created and how they end;
— how not to be afraid of a climate catastrophe and understand what can really help nature;
— why WWF bought mayonnaise to help save the Near Eastern leopard in the Caucasus;
— why pandas are no longer becoming extinct and who “green avatars” are;
— why the absorbing capacity of a mighty Russian birch is lower than that of a German one;
— how “standards” and “permits” failed to save the giraffe Marius.
By analyzing some stories, you might think: “And what does ecology have to do with it at all?” But that’s the point—ecology is always involved.