The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It

Why do marriages fall apart, economies rot, strong football teams lose, professionals fail interviews, and straight-A students bomb entrance exams? Most negative events stem from the negative bias effect. It pushes people to make wrong decisions, destroying their lives! The authors of the bestseller “The Willpower Instinct,” well-known social psychologist Roy Baumeister and City Journal editor John Tierney, conducted extensive research into the human ability to see the bad and not notice the good. They derived a number of patterns of the negative bias effect and identified strategies to fight it. From this book you will learn:
• why punishment is far more effective than reward,
• how to make the rational part of your brain work and hold back negativity in your personal and public life,
• how to learn to benefit from bad events,
• how to consciously suppress impulses that cause paralyzing self-doubt, panic attacks, and phobias.