The Framers: Human Advantage in an Age of Technology and Turmoil
8 hrs. 37 min.
Language
Russian
Author
Viktor Mayer-Schönberger
Author
Kenneth Cukier
Author
Francis de Véricourt
Narrator
Alexander Kuznetsov
Narrator
Alexander Kuznetsov
Description
This book explains how frames influence our thinking and behavior, and how companies use this tool to manage the attention and needs of their audiences. It includes examples of frame usage by technological giants, film studios, and game developers, and shows how they affect us. In addition, the book presents business examples of using frames, such as Spotify’s victory over iTunes, Lego strategies for selling new sets, the use of frames in the game Dota 2, and Elon Musk’s methods for selling Tesla electric cars.
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