Only a few once-famous athletes managed to become media personalities with an abundance of skills, charm, and an aura of success. One of them is David Coulthard. This is not only the winner of thirty Grand Prix and a connoisseur of "Formula 1"—he is also the owner of a hotel business and a film production company.
In the book, Coulthard simply and interestingly tells how he managed to master all the trades listed above, honing his craft throughout his career in the most demanding auto races in the world. It’s not only a collection of engaging stories featuring Michael Schumacher, Sebastian Vettel, and other famous drivers. Coulthard’s book is a guide to business in sport and sport in business.