People are inclined to decorate themselves—and sometimes, in their desire to stand out, they can go too far. The world of fashion is characterized not only by exquisite outfits, but also by overproduction, large-scale environmental problems, and blind worship of brands. Fashion elevates a narrow circle of people who set trends and influence the minds of millions. Fashion makes people consume without thinking about the consequences. Marie Arntzen tells of the fifth largest world industry—and of one of the greatest and perhaps most senseless problems of our time: what fashion really is, why brands give people power, and why beauty is so important in our lives.