Many digital marketing tools are improved very quickly or become outdated. Without figuring out which ones to use, you can drain the budget for a long time without getting any results. The purpose of this book is to explain the evergreen techniques for increasing sales through internet marketing in an accessible way. Moving from the classic to the newest, Yuri Pavlyuk analyzes the strengths and weaknesses of those digital tools that will remain relevant for a long time to come. You’ll be able to choose the digital marketing tools that will be most effective for your specific goals, save money on what won’t work for you despite advertising promises, build your own internet promotion strategy, and increase sales without increasing costs.