It's Not About the Coffee: Starbucks' Corporate Culture

Language Russian

Author Behar Howard

Narrator Arseny Les

Description

The company should consider both its employees and its clients primarily as people—then everything else will come naturally. That is the main idea of this book. If a leader treats employees as partners, not as one of many resources, they achieve fantastic results. If the leader sees clients not as a source of income, but as people he provides a service for, they come back again and again. The author lays out 10 core principles of people-oriented leadership and explains them in detail with examples from the history of the Starbucks coffeehouse chain.