Aleksandr Sayapin is an entrepreneur with 15 years of experience. In 2008 he founded a network of real estate agencies “Planet of Real Estate” and “Sayapin Consulting,” as well as the business incubator “Growth Formula.” He holds a degree in Economics. He is the leader in the TOP-250 list of General Directors in the nomination “Successful Personnel Management.” Based on his own experience and taking into account the best cases of other entrepreneurs, he examines all potential risks and threats when creating and developing a business. Using lessons learned firsthand and from many other Russian companies, the author tells what difficulties may lie ahead in running a business and growing a company, how to meet them properly, and what mistakes can be made and avoided—how to overcome every growth crisis and achieve success. The book provides many unique “life hacks” for creating, running, and developing a business, motivating and developing personnel, as well as the author’s unique experience in implementing foreign practices under the specifics of the Russian market. In addition to the author’s own cases, the book also includes numerous cases from a number of business owners and company executives.