Original ideas, unexpected conclusions, and lots of non-standard situations—you’ll find all of this in the audiobook by Harry Beckwith “What Customers Want.” Without claiming the title of a “guru,” the author urges the reader to learn not from one’s own mistakes, but from other people’s; he explains how to build trusting relationships with customers correctly, how to win their loyalty, and how, on this foundation, to build your own well-being.
The book is intended for managers of all levels, salespeople, sales agents, advertising agents, and so on. It’s hard to name anyone for whom it wouldn’t be useful.