What's Next? How to Find the Big Idea to Take Your Business to the Next Level

How to move to a new stage, expand the scale of a company, and make a truly big breakthrough? This book is for those who have reached the limit of their current growth and are asking: “Where should we go next?”

At the core of the authors’ approach is the Dreams To Be Done® methodology. It helps you formulate a “big idea” for the business—one that becomes the foundation for ambitious development. The authors show how this works using examples from real Russian practice, and then guide you step by step through the creation of practical market, marketing, and product strategies built around the found “big idea.”

You’ll figure out how to:
– define the business’s evolutionary goal—one for which you genuinely want to get up in the morning;
– create a product that will be needed by the market today, tomorrow, and years from now;
– move into new and adjacent markets to ensure multiple-fold growth.

The authors’ methodology and practical assignments will help you restructure your thinking and not just answer the question “What’s next?”, but confidently choose a direction and act based on clear decisions.