Staying in the Plus: A New Approach to Personal Finance

Money seems to disappear: just payday comes, and it’s already not enough to the end of the month, while a bank statement makes you feel disgust and anxiety. Recognize yourself? You’re not alone in this: financial disorder is familiar to millions—even those who’ve read dozens of books and installed a bunch of apps. The problem isn’t math. Most money advice misses the main point—we aren’t robots. People are influenced by emotions, habits, fears, and internal prohibitions.

Anastasia Veselko, a psychologist and financial literacy consultant, talks about finances not as tables and perfect schemes, but as everyday reality. Why is it so frightening to open a statement? Where does shame about purchases come from? What makes you sabotage your own plans again and again? This is an honest conversation about money as part of life—human, with all its doubts, weaknesses, and contradictions. Without moralizing, but with support and clear steps that help you move from chaos to a stable system.