Burger King: The Founding of an American Icon

12 hrs. 23 min.

Language Russian

Author Jim McLamore

Narrator Anton Cheskidov

Description

How to launch a profitable project after a crisis, scale it quickly, and—thanks to the strongest competitor—take the lead? In other words, how to build an empire? Jim McLamore, the founder of Burger King, will tell his inspiring story firsthand—about how a simple guy managed to turn a business idea into a brand loved by millions.

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