More Money from Your Business: Guerrilla Marketing in Action
12 hrs. 10 min.
Language
Russian
Author
Alexander Levitas
Author
Alexander Levitas
Narrator
Petr Kaledin
Narrator
Petr Kaledin
Description
If your company’s profit growth has slowed down, it’s worth checking whether you’re missing something.
Most likely, the problem lies in some small detail that no one has considered yet.
Maybe you’re not informing the customer about some difference between your product and your competitors’ products. Or maybe you do, but you word it incorrectly. Or maybe you phrase it well, but for the wrong audience. Or maybe your employees don’t take advantage of the opportunity to offer the customer related products. Or maybe they don’t even pay attention to the customer at all, and the customer, not daring to draw attention to themselves, quietly leaves for the competitors.
And what are your marketers doing online? Are they still using Facebook only for idle chatter?..
All these seem like small questions. But the quantity turns into quality—you lose profit at every step. Let’s go in the right direction.
Take this book, read it step by step, and after each section ask yourself: are we applying this? If the answer is “no,” immediately assign the task to the relevant department. Step by step, you will increase your profit to the maximum possible.
Most likely, the problem lies in some small detail that no one has considered yet.
Maybe you’re not informing the customer about some difference between your product and your competitors’ products. Or maybe you do, but you word it incorrectly. Or maybe you phrase it well, but for the wrong audience. Or maybe your employees don’t take advantage of the opportunity to offer the customer related products. Or maybe they don’t even pay attention to the customer at all, and the customer, not daring to draw attention to themselves, quietly leaves for the competitors.
And what are your marketers doing online? Are they still using Facebook only for idle chatter?..
All these seem like small questions. But the quantity turns into quality—you lose profit at every step. Let’s go in the right direction.
Take this book, read it step by step, and after each section ask yourself: are we applying this? If the answer is “no,” immediately assign the task to the relevant department. Step by step, you will increase your profit to the maximum possible.
02:10
00-01-vmesto-predislovija
03:10
00-02-vstuplenye-cshest-kluchei-k-uvelicheniu-pribyli
00:28
01-01-kak-privlekat-klientov-sekrety-reklamy
01:35
01-02-bolshe-klientov-za-tege-dengi
05:34
01-03-glavnyi-sekret-uspeshnoi-reklamy
02:08
01-04-vasha-reklama-glazami-klienta-portret-klieynta
03:01
01-05-zachem-mne-vash-tovar
10:25
01-06-kak-odna-fraza-mojet-podnyat-prodaji-vtroe
01:26
01-07-pravilo-5-sekund
05:53
01-08-kak-vydelitsa-sredi-konkurentov-utp-chem-vi-lucshe-drugih
09:25
01-09-kak-sozdat-vidimost-utp
05:59
01-10-otk-dlya-utp
07:18
01-11-troyanskoe-obuchenie
02:57
01-12-esli-est-chem-gorditsa-ne-hvastaites
06:44
01-13-uluchshaem-reklamnyi-tekst-makijag-dlya-reklamnogo-teksta
03:27
01-14-ne-prenebregaite-detalyami
03:33
01-15-risovanie-slovami
15:23
01-16-sekret-znamenityh-pisatelei
10:51
01-17-kak-rabotat-s-otzyvami
08:59
01-18-pust-klient-ubedit-sebya-sam
07:46
01-19-rabota-nad-ocshibkami-papa-ty-s-kem-govoril
08:10
01-20-dolgnoe-kolichestvo-nadlegachego-materiala
01:54
01-21-izbegaite-kruglyh-chisel
05:24
01-22-podstelite-solomku
02:57
01-23-dla-chego-vi-delaete-reklamu
03:58
01-24-proverka-na-gkchp
02:19
01-25-razmechenie-reklamy-ne-regte-kuricu-nesuchuu-zolotye-jaica
03:36
01-26-chtoby-reklama-rabotala-na-vas-dolgo
02:57
01-27-smertnyi-greh-reklamodatela
01:59
01-28-stoit-li-reklamirovatsa-
03:55
01-29-reklama-u-sosedei
07:28
01-30-poputnaya-reklama
02:54
01-31-sovmestnaya-reklama
08:57
01-32-nazvanie-kak-reklamonositel
02:08
01-33-proverka-perd-zapuskom
01:04
01-34-gde-uznat-bolcshe-ob-effektivnoi-reklame
02:52
01-35-knigi-drugih-avtorov
02:00
01-36-moi-seminary
00:30
02-01-kak-zakrivat-sdelki-delaem-bolshe-prodag
02:04
02-02-nugny-ne-posititeli-a-pokupateli
04:30
02-03-prostye-priemy-jivyh-prodag-predlogenie-v-svoyu-polzu
04:27
02-04-lovushka-lognogo-vybora
01:40
02-05-pust-pokupatel-prodaet-sebe-sam
03:22
02-06-eto-eshe-ne-vse
04:42
02-07-prodavec-ekskursovod
04:52
02-08-test-lorda-kelvina
01:45
02-09-snimaem-strah-pered-cenoi
03:26
02-10-po-cene-chashki-kofe
01:38
02-11-mersedes-za-100-rublei-v-den
04:22
02-12-cena-protiv-stoimosti
05:56
02-13-dva-buduchih
07:37
02-14-organizaciya-processa-prodag-skagi-kto-tam
06:49
02-15-kartonnyi-prodavec
02:48
02-16-takogo-li-prodavca-ojidaet-klient
03:28
02-17-provedite-akcii-dlya-rabotnikov
04:20
02-18-prigvozdite-klienta
08:49
02-19-prodagi-chugimi-rukami-chugie-seti-prodag
06:00
02-20-ovechestvlenie-uslug
01:04
02-21-gde-uznat-bolshe-o-zakrytii-sdelok
02:54
02-22-knigi-drugih-avtorov
01:46
02-23-moi-seminary
00:26
03-01-kak-prodavat-bolche-uvelichivaya-objem-pokupki
02:20
03-02-urogainost-s-klienta
05:21
03-03-kak-pomoch-klientu-kupit-bolche-soputstvuychie-tovary-i-uslugi
03:35
03-04-prodavaite-a-ne-vparivaite
04:57
03-05-chto-predlagat-budem
01:41
03-06-ispolzuite-rechevki
03:44
03-07-tolko-ruku-protjani
01:50
03-08-navigacia-povychaet-prodagi
08:26
03-09-ohotimsa-za-zdachei
08:10
03-10-gruzite-apelsiny-bochkami
03:20
03-11-malyi-djentelmenskyi-nabor
06:56
03-12-kak-prodat-cheloveku-desat-chacshek-kofe
04:42
03-13-firmennye-dengi
06:08
03-14-priemy-dlja-prodavca-celsia-vicshe-hotjaby-ne-popadecsh-sebe-v-nogu
02:12
03-15-mal-mala-mencshe
04:16
03-16-racshirenie-gorizontov
00:39
03-17-sto-pjat-grammov
02:50
03-18-figura-vyschego-pilotaga
06:14
03-19-sozdaite-uslovia-dlja-bolcshih-pokupok-lovucshka-assortimenta
02:40
03-20-lineinyi-assortiment-protiv-objemnogo
02:45
03-21-stavka-na-zhadnost
03:55
03-22-ogranichenie-snizu
06:25
03-23-pooshrenie-sverhu
02:28
03-24-izbavte-klienta-ot-licshnego-diskomforta
02:44
03-25-neitralizuite-negelatelnyh-sputnikov
03:05
03-26-privlekaite-gelatelnyh-sputnikov
02:53
03-27-ispolzuite-vrema-ogidanya
03:20
03-28-korzinka-telegka-dostavka
00:56
03-29-imitacia-skidok
01:21
03-30-kak-zastavit-klientov-pokupat-chache-uskorte-potreblenye
02:50
03-31-uvelichte-porcii
02:07
03-32-nedoporcii
00:44
03-33-novye-sposobe-potreblenya
01:48
03-34-nestandartnye-primenenya
01:57
03-35-pei-do-dna
03:49
03-36-moralnoe-starenie-protiv-iznosa
02:59
03-37-namerennaja-nedolgovechnost
03:55
03-38-pomogite-klientam-biznesa
01:03
03-39-gde-uznat-bolcshe-o-uvelichenii-oborota
01:09
03-40-knigi-drugih-avtorov
02:02
03-41-moi-seminary
00:24
04-01-kak-prodavat-dorogo-igry-s-cenoi
01:52
04-02-samyi-prostoy-sposob-podnyat-dohody
07:21
04-03-ne-poraly-podnatj-ceny-prostranstvo-dlja-manevra
03:59
04-04-a-pochemu-drugi-ne-podnimaut-ceny
03:30
04-05-psyhologicheski-optimalnaja-cena
00:22
04-06-zanimatelnaja-matemtika-cen
01:24
04-07-zadacha-nomer-odin
02:29
04-08-zadacha-nomer-dva
07:03
04-09-osteregaites-cenovoi-lovushki-megdu-dvuh-stuljev
02:53
04-10-vihod-iz-cenovoi-lovucshki
05:13
04-11-testiruem-ceny-stavim-eksperiment-minimiziruem-risk
03:03
04-12-vyborochnoe-testirovanye
01:39
04-13-a-pochemu-v-universitete
04:58
04-14-kak-obosnovat-cenu-opravdanie-ceny
02:05
04-15-pereimenovanie-kak-opravdanie-ceny
01:54
04-16-sezonnost-kak-opravdanie-ceny
01:43
04-17-cena-dolgna-byt-neprozrachnoi
00:44
04-18-kogda-vygodna-prozrachnaja-cena
01:29
04-19-vy-zaplatili-vy-sekonomili
04:33
04-20-koe-chto-o-skidkah-samei-prostoi-sposob-poterat-pribyl
00:56
04-21-kak-pravilno-rabotat-so-skidkami
01:24
04-22-esly-skidki-nevozmogny
02:10
04-23-podgotovka-k-skidkam
00:58
04-24-ustupka-v-obmen-na-ustupku
03:45
04-25-sovety-melkoi-rossypju
03:00
04-26-kak-sozdat-illuziu-dechevizny
06:05
04-27-zamaskirovannoe-povycshenye-ceny
03:22
04-28-dorogoi-decshevyi-magazin
06:25
04-29-lognye-skidki
01:05
04-30-gde-uznat-bolshe-o-cenah-i-skidkah
00:57
04-31-knigi-drugih-avtorov
01:24
04-32-moi-seminary
00:29
05-01-kak-zastavit-klienta-vozvrachatsa-snova-i-snova
03:29
05-02-delo-sdelano-net-delo-tolko-nachinaetsa
01:50
05-03-vsjakogo-li-klienta-mogno-vernutj-tri-tipa-klientov
02:05
05-04-odnorazovyi-klient
02:17
05-05-epizodicheskiy-klient
01:52
05-06-regularnyi-klient
02:31
05-07-vot-tebe-pervaja-vigoda
00:30
05-08-kesaru-kesrevo-slesaru-sresarevo
02:09
05-09-esli-vy-stalkivaetes-s-odnorazovym-klienetom
02:48
05-10-esli-vi-rabotaete-s-epizodicheskim-klientom
03:11
05-11-esli-vacshi-tipichnye-klienty-otnosjatsa-k-tipu-postojannyh-pokupatelei
04:30
05-12-prihodite-eche-poluchite-pranik-podarochnye-kupony-na-fiksirovannuu-summu
08:06
05-13-nakopitelnye-podarki
11:51
05-14-nakopitelnye-skidki
02:30
05-15-chtoby-klient-ne-skuchal
04:41
05-16-drugie-azartnye-igry
04:02
05-17-nakopitelnye-lgoty-i-bonusy
05:33
05-18-para-slov-o-drugih-pranikah
01:36
05-19-ispolzuite-instinkt-zavercsheniya-vrogdennye-osobennosti-mycshlenya
06:23
05-20-strast-k-kollekcionirovaniu
05:43
05-21-shag-za-shagom-k-cely
01:37
05-22-prostoi-sposob-udvoit-doxody-baza-klientskih-dannyh
01:42
05-23-razbudite-spachego-klienta
00:49
05-24-shag-pervyi-davnenko-vas-ne-bylo-vidno
01:53
05-25-cshag-vtoroi-opravdanye-zvonka
02:34
05-26-cshag-tretii-tolko-segodnya-proezdom-iz-pariga-
03:13
05-27-cshag-chetvertyi-sobiraem-kubiki-vmeste
04:18
05-28-pozdravlenie-s-napominaniem
01:13
05-29-povtorit
01:24
05-30-naznachte-datu-zaranee
09:06
05-31-firmennaya-gazeta
02:28
05-32-klub-vernyh-klientov
02:01
05-33-chtoby-vas-zapomnili-konkursy-komplimentov
03:56
05-34-na-sto-odin-procent
02:33
05-35-legko-li-k-vam-vernutsya
03:47
05-36-hvalite-svoih-klientov
03:21
05-37-ocharovatelnye-neobychnye-melochi
14:56
05-38-pochemu-oni-ne-vozvrachautsa-kuda-uhodyat-klienty
02:04
05-39-rabotat-ploho-nevygodno
03:35
05-40-k-komu-vozvrachautsya-klienty
02:16
05-41-beg-k-kasse-s-prepyadstvijami
02:52
05-42-cena-obidy-klienta
04:32
05-43-dovolny-li-vami-klienty-o-polze-galob-i-predlogenyi
03:39
05-44-drug-poznaetsya-v-bede
02:56
05-45-proverka-posle-pokupki
01:08
05-46-issledovanie-udovletvorennosti-klientov
07:15
05-47-kontrolnaya-zakupka
02:45
05-48-proverka-na-loyalnost
00:55
05-49-gde-uznat-bolcshe-o-uderganii-klientov
02:34
05-50-knigi-drugih-avtorov
01:36
05-51-moi-seminary
00:28
06-01-kak-sokrachat-rashody-sposoby-sekonomit
01:52
06-02-sberech-penny-toge-chto-poluchit-dva
02:06
06-03-skupost-protiv-ekonomii
01:13
06-04-ne-pereplachivaite-nakleika-doroje-djincev
01:43
06-05-banka-doroge-napitka
01:58
06-06-doveryai-no-proveryai
03:20
06-07-torguites-torguites-torguites
02:40
06-08-oplata-konfetnymi-fantikami
02:54
06-09-zavtracshnii-yogurt
02:36
06-10-sekret-amerikanskih-millionerov
00:51
06-11-ispolzuite-chugie-resursy-ne-pokupaite-korovu-radi-vedra-moloka
05:18
06-12-ispolzuite-autsorsing
02:00
06-13-ispolzuite-metod-ikea
06:41
06-14-cokrachaite-zatraty-na-personal
04:41
06-15-oficiant-na-zarplate-shef-povara
03:45
06-16-rabotnik-kotoryi-platit-vam
02:39
06-17-skolko-podarkov-vi-delaete-rabotnikam
00:57
06-18-gde-uznat-bolcshe-ob-ekonomii
02:47
06-19-knigi-drugih-avtorov
01:46
06-20-moi-seminary
05:10
06-21-zakluchenie
