Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

This edition is a practical guide to building a great company. This book is about how to transform an existing enterprise into an outstanding company capable of achieving significant results, becoming a leader in the industry, and serving as a model to follow. In an accessible, concise form, the authors lay out the “essence of success”: how to lay the foundation for future greatness already at an early stage of business development; how, taking into account the specifics of your company and your personality, to develop an effective leadership style that inspires subordinates and fosters innovation; how to solve key strategic problems faced by any developing business; how to properly develop a vision concept for your company and turn it into a suitable strategy and successful tactics—step by step bringing you closer to the business peaks. The authors provide many instructive examples from the history of real companies that became great: Nike, Hewlett-Packard, Johnson & Johnson, Sony, Federal Express, and others.

The book will be of interest to business owners, executives of commercial and non-profit organizations, as well as business trainers and students studying “management.”