In the book “The Kremlin School of Negotiations,” strict models of influence, reverse techniques of impact, the Mowgli principle, the Benjamin Franklin effect, and other tools are examined in detail—tools that accurately convey how a dispute is conducted in Russian reality. Paired with “Negotiations with Monsters,” this material turns negotiation skills into a sharpened “strike technique”: it becomes increasingly difficult for opponents to continue confrontation. Together, these books complement each other organically and form a practical guide that helps you win negotiations in the widest variety of situations.
Igor Ryzov is one of the leading negotiation specialists and the author of bestsellers “Psychotricks,” “75 Rules of Influence by Great People,” “Negotiations with Monsters,” “Sales Monster,” “The Kremlin School of Negotiations,” and “Stop Calling Me.”