BMW embodies engineering excellence, bold design, and an unquenchable passion for speed. The brand’s story began in 1917 with an innovative aircraft engine; already in 1923, the first BMW motorcycle was introduced, and in 1928—the first car. Since then, the brand has transformed from an experimental project into a benchmark of global automotive manufacturing. Over more than a century, BMW has repeatedly changed the rules of the game: it implemented advanced technologies, created daring design, achieved sporting victories in Formula 1 and the 24 Hours of Le Mans, made risky decisions, and nurtured ambitious plans. There were missteps and triumphs alike—but they made BMW the company it is today: a brand that always strives for perfection while preserving its passion for speed.
From iconic models like the 507 and M3 to modern electric cars iX and i7—BMW continues to build vehicles that evoke emotions, inspire, and help shape the future. BMW is a story you want to live at maximum speed.