Business Transformation: How to Rebuild the Traditional Model According to the Laws of Silicon Valley

In this book, Marty Cagan and his coauthors explain how a traditional company can gradually transition to a product operating model and become a modern technology organization.

Why do market leaders repeatedly create products that change the rules of the game? The key is the product operating model: teams are empowered to address real customer problems and quickly turn ideas into working solutions.

Is it really possible to reach this outcome if, for years, everything has been set up differently? The authors prove that it is. Drawing on decades of practice and examples from companies in different industries, they show how to close the gap between how most organizations work today and how the best technology companies in the world operate.

This book will help executives, product leaders, and teams understand the principles of the product operating model, go through the challenging process of change, and unlock the potential of product innovation that can take a business to a new level.