Business the Richard Branson Way

3 hrs. 27 min.

Language Russian

Author Des Dearlove

Narrator Alexander Ananyev

Description

They say it is extremely dangerous for any company to "dilute" its brand—to group under it completely different products and services. But apparently this has nothing to do with Virgin Group, whose eye-catching red-and-white logo is as elastic as Mates condoms—only one product among the entire wide spectrum offered by the company. But maybe everything is about Virgin’s leader? In the modern business world, Richard Branson stands apart: he is an opportunist in the age of strategists. After all, who else would think to compete only with big companies and turn work into entertainment? And at the same time to move faster than a bullet while still remaining an ordinary person? Nonconformity equals success? We don’t know the answer to that question. You’ll find out by following Richard Branson along his business path.