A book for small and medium business on how to do business with your own money. Preferably by testing hypotheses step by step and feeling your way forward. You’ll examine big cases from authors in different business sectors, along with other examples from Russian business.
Sergey Abdulmanov is a mathematician from Astrakhan State University. He worked as a newspaper editor, led an advertising department, then owned an IT company. Since 2010 he has been marketing director at Mosigra and co-owner of an advertising agency. Knows a lot of letters and constantly keeps assembling something from them.
Dmitry Kibkalo is a mathematician from Moscow State University, a former producer, a former press-office employee of “Spartak,” a game designer, an athlete, and a cheerful, positive person. Founder of Mosigra. Under Dmitry’s every sofa and chair lie 10–20 games.