A company’s success depends on choosing the most suitable business model. The methodology proposed in this book is an excellent help both for beginner companies and for those who want to restructure their business and reach new heights. The authors discuss the strategy for creating and implementing innovative business models, as well as the important stages and obstacles along the way.
The core of the book consists of 55 business model templates, which in various combinations form the basis of how the most successful modern companies run their business. You’ll find detailed descriptions of the templates, the history of how they developed, and advice on when it’s worth using this particular template.