Business Without an MBA

“Business Without MBA” is the first book in Russia that closes the gap between dry theory and raw inspiration. It gathers practical advice for those who are just starting their business—or already started it—in trade, development, or services, in the B2B or B2C segment. It describes the most important things that will help an entrepreneur at the start: finances, marketing, negotiations, customer service, relationships with partners and banks. All the advice and situations are taken from Russian practice, using examples from Russian small business. There is no theory that’s disconnected from real life and no empty talk of inspiration—only knowledge that will help you protect and develop your business in harsh Russian conditions. The authors are experts from Tinkoff Bank in finance, economics, marketing, and management. These are people who help small businesses every day and know their problems firsthand. Editor: Maxim Ilyakhov, co-author of the bestsellers “Write, Cut It Down” and “New Rules of Business Correspondence.” The book will be useful for everyone who wants to invest money into a business and get profit, despite complex laws, difficult relationships with partners, and tough competition.