This book is about how to command your audience’s attention online and offline. Do you speak publicly? Do you post on social media? Do you publish videos? Now your audience won’t be able to ignore you. You’ll learn how to hold their attention for a long time—not just “hook” them. How to talk interestingly about something boring, simply about something complex. How to speak to people who have already decided in advance not to listen to you. How to keep the attention of those whom you can’t “shush.” An unfamiliar, indifferent, status-oriented audience—no matter what happens, you’ll know what to do. Dozens of video examples of the most successful and the most disastrous ways of communicating, as well as access to the author’s online course “The Battle for Attention,” will let you not only read but also watch and listen to this book live.