Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It

"Compared to traditional business, Amazon is the newest invisible fighter jet in an aerial dogfight with a biplane," says a Fortune magazine editor, journalist Brian Dumein. And it’s true: archaic retail has already been broken; Amazon’s expansion spreads into medicine, insurance, and finance— even Hollywood flinched under the onslaught of the Seattle giant.
Tech titans are rushing to master the arsenal of “Bezononics” methods—“a poisonous cocktail of obsession with customers, crazy innovation, and long-term thinking, driven by a ruthless AI engine.” Yes, “Bezononics” has become a household name!
What’s your secret, Mr. Bezos—the richest person in the world? What will a widespread switch to your business model lead to? Will it be possible to withstand Amazon’s offensive power by betting on improving the concept of the “long tail”? And what awaits society in the era of robotization and job cuts? You’ll learn about all of this and more in this audiobook.