Anti-Marketplace. How to Build a Profitable Business in the Age of Online Platform Dominance

Selling on marketplaces is a one-way ticket for your company. No matter what benefits online platforms promise, sooner or later they will choke your business. By cooperating with them, you hand the marketplaces all the levers of control over your business—and in the end, you lose it. Vik Dovnar offers a fundamentally different model of running a business: EXPERT-BASED. It means that only you interact with customers, control positioning, promotion, and product sales. This lets you become an expert in your niche and attract more buyers. Applying the strategies from this book, you can launch an e-commerce business without serious investments, choose the right product and select a market, create an endless stream of customers, stand out against competitors, and avoid most of the mistakes that prevent a business from growing.