Anti-Marketplace: How to Build a Profitable Business in the Age of Online Platform Dominance

Going to marketplaces is a one-way ticket for your company. No matter what benefits online platforms promise, sooner or later they will strangle your business. By collaborating with them, you hand marketplaces all the levers to control your business—and in the end you lose it.

Vik Dovnar offers a fundamentally different model of running business—EXPERT-BASED. It means that only you interact with customers, control positioning, promotion, and product sales. This allows you to become an expert in your niche and attract more buyers.

Applying the strategies from this book, you’ll launch an e-commerce business without serious investment, pick the right product and choose the market, create an endless stream of customers, distinguish your company from competitors, and avoid most of the mistakes that prevent a business from growing.