No matter who you are—yoga coach, musician in the subway, top manager in a serious company, a blogger who goes on air for your audience, or a university lecturer—from the moment you step in front of the public, you’re an artist. You’re on stage; you’re at the center of the event. And now your task is to hold the attention of “your viewers.” How to do it? The author of this book, Andrey Land, is a theater actor with extensive experience in public speaking. Once, he gathered all his experience and turned it into 13 principles of “stage magic.” This method has already produced successful results for more than four years! Each of the principles reveals one aspect of confident behavior before an audience. How to prepare and set yourself up? How to keep the audience’s focus? Should you smile all the time and speak in a loud voice? And what if gestures aren’t always open? The tools from this book are clear and universal. And it doesn’t matter whether you’re performing at the “Olympiyskiy” or on Zoom. Study the advice, apply it, and become a great speaker who will be listened to attentively on any “stage.” Become part of this “magic”!