Active Sales. How to Find an Approach to a Client

4 hrs. 48 min.

Language Russian

Author Nikolay Rysev

Description

“How to find the right approach to the client?! There’s nothing easier! — someone may smirk. — Arrange a meeting in an informal setting, share a bottle or two, and the client is yours”! Not so fast… Yes, 3 years ago it might have still worked out to get close in that way, but today you won’t surprise a “fat” client with a “chat over bottles.” The client won’t spend money on any nonsense. And he doesn’t care that if you don’t close this deal today and at the right price, you will cease to exist as a businessman. In modern business, man is to man friend, comrade—and wolf. And the approach to the current client, that proverbial “East”—is a delicate matter, with its own methods, techniques, and principles.

The first audio book by Rysev from the “Active Sales” series will show you how not only to orient yourself in client types and learn about their characteristic temperaments, but also to successfully adapt to them—choosing the correct approach for each one. And as you know, the right approach to a client belongs to one of two stages (the 2nd—effective negotiations—is the subject of the next audio book). Once you’ve gone through it, you will surely ensure your firm’s sales, your business’s growth, and your own financial well-being. And isn’t that exactly what makes for a happy and successful business?”