Active Sales. Effective Negotiations

4 hrs. 37 min.

Author Nikolay Rysev

Description

The client has been found. What’s more, the right approach has been found. Congratulations! So what’s next? That’s right—profit. But how do you get it when the client demands a huge discount, and you can’t sell at a loss? Can you find a way out of this situation? Do you think it’s time, out of despair, to tear your hair out or send the client “on a long journey”?

Give me a break! In sales, just like in other “no less intimate” areas of our lives, there are plenty of “affectionate” techniques that have kept both the “sheep safe” and the “wolves fed” up to now. Once you read the second book by Nikolay Rysyev from the “Active Sales” series, you won’t keep exhausting yourself with questions like:

• how to deliver an effective presentation of your product or your company?
• how to make the client listen when they don’t want to hear anything from you?
• how to identify and demonstrate the useful features of any product—even the most unnecessary one?
• how to get the client to return debts?
• how to turn a one-time deal into long-term cooperation?
• in general, how to conduct effective negotiations?

And remember: there are always more answers than questions!