Zhenya Grekhina, an office worker from Moscow, suffers from being overweight and an unrequited love for her ex. Accidentally, she ends up at a training called “99 Dates” by the scandalous coach Eleonora Larouf. According to the female guru’s teaching, it’s exactly 99 dates that separates Zhenye from the man of her dreams. Now Grekhina has to step out of her comfort zone, monetize her femininity, switch on her inner goddess—and, most importantly, find an otherworldly love.