A committed team is the cornerstone of any company’s work. When employees’ eyes are bright and their hearts hurt for the common cause, the business grows and thrives. When people give up, everything stalls. This book is a guide to increasing employee engagement while taking into account the Russian mentality. The author, HR expert Anna Egorova, has spent over 10 years developing and testing her methodology in cooperation with businesses of all sizes. The foundation of her book consists of more than 100 interviews with HR and top managers of domestic companies and more than 150 real cases. The author explains in detail how to measure team engagement on your own, how to design and implement an effective motivation system, how to raise the appeal of your business’s HR brand, and how to retain valuable employees during crises.