Breaking Bad in Business Storytelling. PR and Marketing of the HBO Era

In the modern world, a good story does everything. Stories shape opinions about products, brands, and companies. Using the example of Jeff Bezos’s best talks and the legendary series “Breaking Bad,” “House of Cards,” “Game of Thrones,” and “The Young Pope,” the author deconstructs step by step the technique for creating gripping stories and shows you how to apply it in practice. Armed with this book, you’ll be able to craft scripts for speeches, write catchy advertising copy, stand out from the information noise, and be remembered.