VkusVill: How to Make a Revolution in Retail by Doing Everything Differently
4 hrs. 51 min.
Language
Russian
Author
Evgeny Shchepin
Author
Evgeny Shchepin
Narrator
Alex Light
Narrator
Alex Light
Description
How do you turn a small dairy kiosk into a large chain of grocery stores without using borrowed funds? How do you move from struggling in a crowded market to steady growth in a less competitive environment, doubling sales every year? How do you preserve an entrepreneurial spirit after a decade? How do you manage a team of more than 5,000 people while avoiding strict orders, clear KPI targets, and rigid budget frames?
What qualities should leaders have in such an organization? How is a team formed that no one wants to leave? Many people know the “VkusVill” and “Izbenka” stores, and their products are popular with shoppers who recommend them to friends.
The company became a pioneer in the healthy food market and changed the rules of retail. Eugene Shchepin’s book—an important participant in VkusVill’s success—offers an open look at the company’s achievements and failures, its goals and expectations, its attitude toward employees and clients, and the people who made VkusVill what it is today.
What qualities should leaders have in such an organization? How is a team formed that no one wants to leave? Many people know the “VkusVill” and “Izbenka” stores, and their products are popular with shoppers who recommend them to friends.
The company became a pioneer in the healthy food market and changed the rules of retail. Eugene Shchepin’s book—an important participant in VkusVill’s success—offers an open look at the company’s achievements and failures, its goals and expectations, its attitude toward employees and clients, and the people who made VkusVill what it is today.
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