Always Day One: How the Tech Titans Plan to Stay on Top Forever

Most companies, having determined their advantages, become fixated on improving them—but they forget that their gaze is directed at the past, not the future. Amazon and other tech giants (such as Facebook, Google, and Microsoft) always operate as if every day is the first: these market leaders spend their time rethinking their products rather than endlessly improving them. Through 130 interviews conducted with employees of leading IT companies, the author reveals the secret of success of tech giants in the business world, where there are no guarantees—only risk and competition. Today, companies can release new products at record speed thanks to artificial intelligence and cloud computing—and those who are stuck in the past or refuse to move will be crushed in a frantic race for leadership.