Even the simplest work requires talent. Thinking that anyone can be taught to do any job and that the matter is only incentive systems and ambition—means confusing talent, knowledge, and skills. Talent is innate; knowledge and skills are acquired. The book by Marcus Buckingham and Curt Coffman summarizes the grand twenty-five-year work of the Gallup Institute, whose core idea is that people can’t be changed—and you shouldn’t demand from them what they don’t have. You need to identify their existing talents and help them reveal their strengths. The alignment between a person’s abilities and the role they perform—that is what every manager should strive for.