Negotiation is as complex as you are not ready for it. There’s hardly anyone who doesn’t occasionally regret their own ineffectiveness in the process. This book contains 12 key questions of a successful negotiator—answers to them will make you an unbeatable opponent at any level of negotiation. How do you understand your counterpart’s real motives? How do you steer a tense conversation toward a constructive direction? What is your power in negotiations? Thanks to this book, you will be able to:
• manage the communication process;
• neutralize manipulation;
• select convincing, indisputable arguments;
• close deals faster.