A classic of Roman oratory. An audiobook that became the foundation from which new advertising, political, and media technologies have been—and will continue to be—created. A work that every politician, journalist, PR specialist—and anyone who doesn’t want to become an unvoiced target of propaganda—should know by heart. Dog-like ideas and religion as tools for managing the masses, the impact of propaganda on the mood of crowds, methods for imposing on people any— even the most harmful and destructive—beliefs: these are only part of the brilliant and ruthless insights of Gustave Le Bon.